A Google review link is a direct URL that opens the "Rate & review" pop-up for your business — no searching, no scrolling, no logging in to the Google Maps app. Send it in a text or email and the customer can leave a 5-star review in under 30 seconds.

This guide shows the 3 fastest ways to get your link in 2026, how to shorten it so it doesn't look spammy, the 5 best places to share it, and what to do when the link doesn't work.

The fastest way: copy it from your Business Profile

60-second method

  1. Sign in to the Google account that manages your business
  2. Search your business name on Google
  3. In the side panel that appears, click "Ask for reviews"
  4. Copy the short g.page/r/... link Google generates for you
  5. Paste it into a text, email, QR code, or your email signature

Google creates this short link automatically for every verified Business Profile. It will not work until your profile is verified.

Method 2: generate it from the Place ID (no login needed)

Use this when someone else manages the profile, or you want to generate links for multiple locations at once.

  1. Open Google's free Place ID Finder tool.
  2. Type your business name and select the correct location from the map.
  3. Copy the Place ID (it looks like ChIJN1t_tDeuEmsRUsoyG83frY4).
  4. Paste it into this URL template, replacing YOUR_PLACE_ID:
    https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

That URL is your full-length Google review link. It opens the same write-a-review pop-up the short g.page/r/... link does — just longer and uglier.

Method 3: build it from your Maps URL

Open your business on Google Maps, click Share, then Copy link. The URL contains a string starting with 0x followed by a long hex code. You can paste that "hex" identifier into the same writereview?placeid= template. This is the slowest method — use the first two unless you're stuck.

Three icons (email, SMS, QR code) connected by lines to a central glowing review link icon, showing the same link being shared across channels.
One link, every channel. The same g.page/r/... URL works in emails, texts, QR codes, packaging, and email signatures.

Should you shorten your Google review link?

Yes. The native g.page/r/... link is already short, but on email and SMS it still wraps awkwardly and looks more like a tracking link than a friendly invitation. Run it through a free shortener (Bitly, Rebrandly, or your own custom domain) and use a slug like /review or /leave-review. Click-through goes up almost every time we A/B test it.

The 5 best places to share your review link

  1. Same-day SMS after service. BrightLocal's 2026 Local Consumer Review Survey found requests sent within 24 hours of service convert at roughly 2–3x the rate of week-later asks.
  2. Email signature. Every email you send for the rest of the year becomes a passive review ask. Add: "Loved working with us? Leave a 30-second Google review → yourbusiness.com/review".
  3. Receipt or invoice. Add the short link plus a QR code at the bottom of every printed and emailed receipt.
  4. QR code on packaging or table tents. Turn the link into a QR code with any free generator — see our full Google review QR code guide for the highest-converting placements.
  5. Thank-you page after checkout. The moment right after a customer pays is the highest-trust moment of the whole relationship — don't waste it.

"My Google review link isn't working." Here's why.

  • Your profile isn't verified. Unverified profiles don't have a writereview URL at all.
  • The customer isn't signed into a Google account. Google requires a Google account to post a review. Mention this in the message so they're not surprised.
  • You used the wrong Place ID. Common when two locations share a name. Double-check the address in the Place ID Finder before saving the link.
  • The link redirects to a search page. That means Google can't match your Place ID — usually because your profile was merged, suspended, or moved.

Is it against Google's policy to share a review link?

No. Google's official Business Profile help explicitly encourages asking customers for reviews and even provides the "Ask for reviews" button to generate the link for you. What violates policy is incentivizing reviews (offering discounts or gifts in exchange for a review), review gating (asking happy customers in public and unhappy ones in private), and buying reviews. Just ask — that's it.

Put the whole process on autopilot

Manually sending a link to every customer is the part most businesses give up on by week three. That's where ClickGrow Reviews AI comes in: connect your point-of-sale, CRM, or scheduling tool and we'll send a same-day SMS with your review link to every new customer — automatically, with smart follow-ups if they don't tap it the first time. The same dashboard monitors every new review across Google, Facebook, Yelp, and more, and drafts on-brand replies you can approve in one tap.

Once your link is set up, the next step is making sure you're actually asking. Our how to ask for Google reviews guide has 15 copy-paste templates by industry.